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Wed, 21 Feb

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Projects The Lanes, Globe Room

Bite-sized Learning: How to write sales copy that actually sells by Brighton Chamber

Bite-sized Learning: How to write sales copy that actually sells by Brighton Chamber
Bite-sized Learning: How to write sales copy that actually sells by Brighton Chamber

Time & Location

21 Feb 2024, 09:00 – 11:00

Projects The Lanes, Globe Room, Nile House, Nile St, Brighton and Hove, Brighton BN1 1HW, UK

About the event

Bite-sized Learning: How to write sales copy that actually sells by Brighton Chamber - Get your tickets here.

“People don’t like to be sold to…they like to buy”.

So why does it feel so hard to get the balance of promoting your business without turning off customers?

Most businesses are either too scared to sell at all, or try too hard when selling themselves, and instead of engaging readers they make them run a mile and miss out on winning a customer.

In this Bite-sized Learning event with Jody Raynsford, Founder of Hello Genius, we’ll show you how to use persuasion and psychology the right way to transform your sales copy without being hypey.

Here’s the good news: writing sales copy isn’t rocket science. You just need to understand what makes your audience tick, and use powerful structure to connect, persuade and convert. We’ll show you how to transform mundane, lifeless words on a page into attention-grabbing, action-focused sales copy that gets results.

You will discover:

· How to structure your copy to engage your reader and rapidly build trust

· The right way to bring your voice and personality into your marketing to stand out from the competition

· How AI is changing how businesses use sales copy (and how to avoid the mistakes 99% of businesses make with AI)

· How to use sales psychology to trigger your reader’s “buy” impulse

· How to make simple, small tweaks to your existing marketing copy to multiply conversions.

Whether you are a business owner or entrepreneur who wants to perfect the art of writing killer sales copy, you’re a marketing manager responsible for copy and messaging, or sales teams and professionals who use email, social selling or written proposals – walk out of this Bite-sized Learning session knowing exactly how to write more effectively, armed with a cheat sheet and framework you can put into action the very same day.

So come along, meet other small businesses and learn the secret to writing inspiring sales copy. (Hint: it’s really not as hard as it seems. Scouts honour.)

Jody Raynsford is an author, strategist and experienced direct response copywriter who’s worked with clients in the UK and US. He is the author of The Engagement Formula and Business Book Awards finalist, How to Start A Cult. Jody is Founder of Hello Genius marketing consultancy and the UK Copywriting Academy, helping business owners master the most valuable entrepreneurial skill – copywriting.

Get your tickets here.

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